Look Good, Feel Good: A holistic approach to fashion, beauty and well being

 

Look Good, Feel Good: A holistic technique to fashion, splendor and nicely-being

September 15, 2017 13th September, Starcount’s information professionals sat aspect through aspect with numerous famous experts from the style, beauty and health industries, discussing the nation of the market and what the digital facts can display approximately the destiny of buying behaviour for thousands and thousands of consumers round the sector.

Showcasing Starcount’s extraordinary records era, our experts unveiled the state-of-the-art in ‘emotional loyalty’, information consumers through six mindsets and delving into how the lines between every industry are distorting as more and more brands destroy conventional boundaries.

The presentation turned into followed by means of a discussion from the enterprise professionals on the panel: Phoebe Gormley, founder of girls’s Savile Row tailor Gormley & Gamble, Jessica Kruger, founding father of vegetarian eating place Ethos and sustainable handbag line Luxtra, Kate Whitelock, founding father of Nutrition Works, Anastasia Chernyakova, a fitness and splendor insight expert, and Starcount’s chief information scientist, Clive Humby. @ Read More greenitc1403 robotstechnologyies 

Among the numerous topics that emerged was the ever-present idea of facts privacy, with unnerving examples consisting of the idea of an person’s converting BMI being tracked via ‘clever scales’ and used by a wellness emblem to offer tailored products and advice. When it comes to private facts, the line between ‘cool and creepy’, as Humby mentioned, will always show problematic to navigate.

The growing significance of vitamins to customers, not most effective in well being manufacturers but in fashion and beauty products, turned into additionally some other primary factor raised. Kate Whitelock underlined the growing trend for healthy dwelling across a variety of industries, as well as the truth that more and more purchasers are looking to green merchandise in addition to practical, inexpensive ones, fulfilling their moral sense along their preference to appearance their exceptional.

Phoebe Gormley pressured the significance of sound whilst drawing close advertising products in these industries, with the concept that music taps into the subconscious more successfully than any other experience.

A holistic approach to wellness changed into one among Whitelock’s different key issues, emphasising the need for fearlessness when drawing close the problem, even as Jess Kruger underlined the importance of recognising that, in a constantly evolving global, social media will not be here forever, and it's far vital to start searching at what will come after (“social media 2.Zero”), if a logo desires to stay applicable.

All in all, an insightful morning with a range of important brands making their voices heard.

So, with fashion, beauty and well being included, Starcount next turns its attention to the display….

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Written by means of Starcount

We are a information science business enterprise, mixing proprietary era, system getting to know & significant information to are expecting the science of buy & motive.

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